What’s the biggest mistake our coaches are making with webinar marketing?

We’re proud of you for getting started with the daunting task of marketing your coaching business online. It’s tricky knowing where to start sometimes and you’ve got that far.

But! You really don’t want to be putting all your efforts into your social media marketing and losing potential sign-ups because they have stumbled across your ad, and it links to an old webinar.

So today, you’re going to create a permanent link to your webinar. You’re going to do it and you’re not going to ask questions! Why? Because if you haven’t been using our permanent link function, chances are, you’ve been losing a load of new webinar sign-ups.



Your potential webinar sign-up has been browsing social media – let’s name him Barry. Well, Barry has found a link to one of your webinars and he’s clicked on it, it looks awesome and Barry is really excited to learn more from you… but, Arghhh! The webinar has already been and gone. If only Barry had been directed to your upcoming webinar with up-to-date content.

You’ve lost Barry to an outdated link – and trust me, it’s frustrating for both of you! Poor you, but more importantly – poor Barry. Put yourself in Barry’s shoes… have you ever skipped an online purchase because you’ve been directed to an out-of-date or broken link? The answer is probably ‘yes!’

and you never did buy that calendar of kittens in teacups after all.


So, the problem with your target webinar audience is that they’re a lot like you. They’re not going to spend their valuable time looking for a solution to their problem through your dead link.

They want cute kittens in teacups your webinar handed to them on a plate – and if you’re not doing that, your competitor will be beating you to it.



Well, worry no more. You can now use our handy permanent link function and make sure Barrys aren’t slipping through the net. The permanent link feature will make sure that all clicks from both your organic and paid advertising will take you to FUTURE webinars. Yes, that’s right – every webinar ad, organic post or shared link that has ever been created, will always take Barry to your next live webinar!

So here’s how to use the feature!

  1. Go to the ‘Manage Webinars’ and select the webinar.
  2. Head to the ‘Edit Webinar’ page and select ‘Landing Page’ from the top toolbar.
  3. Select the Landing Page you’ve been advertising and on the right side, you’ll see ‘Permanent Link’.
  4. You can now customise the URL. Now copy and paste this link – this is the one you want to use to make sure your links send viewers to the latest webinar.

And there you have it! Now you’ll have no excuses for losing sign-ups with outdated ads.

Any ad that you publish using the Permanent Link will send your new sign ups straight to your future webinar. The feature is a no brainer and will ensure that all ads will automatically link to your new content.

Get linking!


Need any help getting started? Book in for a 1on1 session with one of our business strategists here.

Author: Fern Crawley

Howdy! My name is Fern. I am Expertise.tv’s very own Social Media & Content Marketer, word wizard, doodler & pickle enthusiast.

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