An online coaching business could be compared to an engine. They both consist of many intricate parts, and for them to ignite & run smoothly they both need a consistent supply of fuel (leads), and a spark (your webinar).
In order to assemble your online coaching business, you need to make up your mind on a few important questions, the 3 most essential ones being:
- Am I going to do live or recorded webinars?
- How am I going to monetize? (Courses, Individual sessions, e-book, programs…)
- Where will I get my leads? (Facebook/LinkedIn ads, Organic marketing, Google ads…)
There is no right or wrong when it comes to these questions, and the options are definitely not mutually exclusive. “1. Live 2. Courses 3. Facebook Ads” or “1. Recorded 2. Coaching Sessions 3. Organic Marketing” are two examples of possible formulas.
The most important thing, in the beginning, is to simply put something together and give it a try, you can always change things and replace parts as you go along and see what’s working and what isn’t.
Once you have decided on how you want to run your online coaching business on Expertise, all that’s left is to put it together.
This is something that is easier than you might think.
All you need to do on the platform is to:
1 Complete profile set-up (Profile picture & summary)
The first thing you have to do on the platform is to setup your profule and community pages.
The reason that this first step is so important is that this will help you create a professional face outwards to your leads.
First impressions are just as crucial online as offline.
2 Create the webinar (Schedule it for some time ahead)
No matter if you plan to do a live or recorded webinar, the process of setting it up is still the same.
The reason that we suggest you schedule a live webinar for some time ahead, is to allow you to make sure that you will have enough time to finalize your presentation and to get the marketing right so that you have a good number of sign-ups when the day comes.
Do not worry though, if you are not able to get everything setup for the webinar date you can always postpone the scheduling of it, and everyone who has signed up at that point will be notified by email automatically.
3 Create a pre-webinar engagement sequence (Content that will help you increase show-up rates for the webinar)
The second reason for wanting to schedule your webinar sometime ahead is to allow yourself some time to create highly engaging and captivating pre-webinar content. Content that you can send out to your webinar sign-ups during the days leading up to the live event, this will increase show-up rates and your conversion rates as well.
We recommend creating pre-webinar content that solves problems that your audience are facing, zooming in on their pain points and proving that you are able to help with them. This will then make them that much more likely to show up for your live event and to purchase your offerings.
4 Create the package you want to sell
Take your expertise and mold it into a sellable package on the platform.
Courses, coaching sessions, programs, membership site access, and e-books are just some of the different ways of packaging your content on the platform.
Simply connect your Stripe/Paypal/Other merchant account and start creating your product catalog.
5 Start marketing your webinar
After you have everything set-up. all that’s left is to attract people to your webinar.
There are several methods for doing so, requiring varying amounts of time and money.
You have two main routes, Free (organic) marketing or paid marketing.
6 Host your webinar & sell your package
To start recording/broadcasting your webinar, simply go to the webinar page and click the “start broadcast” button in the top left corner.
Once the broadcast has started, your powerpoint-deck will appear above the video, allowing you to choose which slide you want to make visible to your audience.
We also have tools for sending out polls, sharing your screen, broadcasting a video file that you’ve uploaded, and of course – selling your packages.
After you have hosted the webinar, it is crucial to do proper follow-up work.
We have a lot of features that help you with this. Use the Rolodex to send text/video messages or even files to the people who attended your webinar but did not purchase. This way, you can start a conversation with them that might lead to them wanting to book in for a call with you, during which you can then close the sale.
Proper follow-up work can as much as double your total conversions.
And lastly. Survey your leads, implement the feedback, and do it again.
Please feel free to book in for a call with one of our business strategists if you need any assistance. 🙂
Author: Oscar Norin
I help online coaching businesses grow by implementing proven strategies – Focusing in on content creation and cheap lead generation.