The Importance Of Surveying Your Leads

Who are your community members? When you’re doing marketing for your webinars, you will have varying levels of control over who signs up it. If you’re doing paid ads you will be able to target them towards a specific kind of person, based on demographics, interests and other such qualifiers. If you’re doing organic (free) marketing, you will not have the same control over who […]

The Magic Of The Free Coaching Session

The free coaching call. -One of the most widespread tricks in the book. They are offered to leads in an effort to convert them to paying clients. These sessions are often advertised as “Free discovery calls” or “Exploration calls” or something along those lines. The thought behind this tactic is that if your leads get to speak with you 1on1, and get to see firsthand […]

How To Make Your First Course A Great One

The online learning industry has seen astounding growth over the last few years, having surpassed the $100 billion per year value mark a few years back and showing no signs of declining. This can be attributed largely to the arrival of new online platforms, such as our own, that has made the process of creating and selling content easier than ever. In this article, I […]

Nurturing Your Very First Leads

After spending time and/or money on generating leads for your coaching business, you have to make sure that they don’t go to waste. Once a lead is generated to your Expertise community, whether it’s by signing up for your webinar or by downloading a piece of free content that you use as a lead magnet, you need to start nurturing them as soon as possible. […]