How To Build A Coaching Platform On

So you’ve decided to launch a coaching business, but don’t know where to start? Yes? Then this article is perfect for you!

“It’s not about ideas. It’s about making ideas happen.” —Scott Belsky

I’m talking to those of you who are new to the platform and are trying to figure out how to best to start your coaching business.

This post will help you learn the 4 key steps for launching your coaching business.


Step 1. Decide on a strategy

“Don’t worry about failure; you only have to be right once.” —Drew Houston

This step is very dependent on the funds & time that you have available to spend on your coaching business.

However, step one for any online business is to create a lead magnet. This is a piece of content that you can drive you traffic to (organic or paid).


What do you need to do?

1. Decide on the type of lead magnet you’re going to create (i.e a live webinar, an evergreen webinar, a mini-course).

2. Set-up a funnel for your leads to slide through, after they’ve viewed your content (i.e book a call with you).

How to do it on the platform?

Example: Setting up an evergreen webinar funnel.

Go to Your Communities > Your Webinar Program > Manager Webinar > Create webinar

Fill in your title and description, add a photo for your webinar, upload your presentation and link a landing page to direct to your webinar.

The next step is to record your webinar. You can do that by clicking on “View Webinar”. This takes you to the webinar control panel. There you can begin your webinar by clicking on “ Start Mic & Webcam”.

Once you have finished your presentation, you can click on “View Recordings” and select that video as your evergreen webinar. This means that the recording will be displayed on the webinar page.

For the second part of the funnel, you need to have set-up your availability and enable the booking option for your webinar.

For bookings to be enabled for your webinar, you can tick the box “Enable Bookings” (Manage Webinars > Edit Webinar > Options > Enable Bookings)

To fill in your availability, go your profile picture on the top-right corner > Availability > New availability > Enter your schedule.

An extra option would be to create a pre-webinar poll. This is a good way of monitoring which source each lead came from.

Step 2: Execute chosen strategy

“The only thing worse than starting something and failing… is not starting something.” —Seth Godin

To set this funnel live, you need to send traffic to it. There are organic options and there are paid options.

Organic options involve sharing your webinar on relevant social media platforms (Facebook, Twitter, Instagram etc.)

There are also forums which target specific pain points in their distinct industry. They can then function as discovery platforms for various industry experts.

Some examples are:


On Reddit subjects are grouped into “subreddits”. Everyone is free to create a subreddit, so there is probably already one for your target audience.

With Reddit, posts take on various forms. Some are links, stories, questions. So go ahead and sink your teeth in, begin digging around and you’ll find the most common paint-points earning popularity.

Stack Overflow

On Stack Exchange topics are group into specific “exchanges”. This platform is mostly dedicated to tech-topics, however, are still quite a few exchanges discussing other topics (biology, start-ups etc.)

For paid traffic, there are numerous options you can look at. Our platform is best suited for Facebook. For any assistance on building Facebook campaigns, feel free to attend our free live training or book a call with me to discuss your case in more detail.

Any traffic that turns into bookings can then be managed in your calendar (Profile Photo > Availability). You can take the call in your Rolodex. Choose on the client that has booked the call on the right and click on “Video Call”.

Step 3: Review & optimise

“The last 10% it takes to launch something takes as much energy as the first 90%.” –Rob Kalin

After you’ve sent traffic to your lead magnet (in this example, the evergreen webinar) it is time to review the effectiveness of the sources you used.

You can do this by going to your landing page and reviewing the referring domains (Manage Webinars > Edit Webinar > Landing Page).

This will provide you with the traffic sources and how much traffic each domain provided. You can also compare this to the results of the pre-webinar poll and the number of bookings you received. Thus list down which of the domains provided the highest amount of traffic and bookings (this can sometimes be from two different domains).


Step 4: Next goal

After reviewing the various traffic sources, you can narrow down which platforms you should direct your efforts towards and eliminate the less lucrative ones.

For example it could be that Twitter was giving you the highest amount of traffic, however, the traffic from Facebook was more active and booked more calls. In this case, you would want to dedicate more energy on Facebook. Therefore, your next goal could be to create extra organic posts in various Facebook groups and build a paid Facebook campaign to increase the volume of traffic.


So there you go, guys! Here are the 4 steps to creating a coaching business on


Should you have any further doubts or questions you can book in for a 1on1 session with one of our business strategists here. 🙂


Author: Helina Hein

Online marketing expert. I help online entrepreneurs build their product & audience.

• Product Development • Online Marketing • Live Webinars •

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