Online coaching is exploding, which means now is the perfect time for coaches to firmly establish themselves online. There are numerous tactics for nurturing your online business, with webinars one of the most effective tools.
Webinars are a powerful medium of learning which can be delivered across varied groups, large or small. They are easy to access, convenient, and an effective mode of learning for professionals who can fit in the short bursts of learning into their hectic schedules.
If you’re just getting started, or in need of an upgrade to your online efforts, consider these 8 essential concepts to capitalizing on webinars and grow your online coaching business:
1. Carefully target your webinar audience
Online coaching depends heavily on a reputable, accessible online presence. To be recognized and enhance this presence, coaches must make themselves available to those who are most likely to appreciate this brand. Identify the demographic characteristics of consumers who will benefit from your relevant coaching services. Base your online marketing strategies on these demographics.
2. Always try to reach a new audience
Once you have established a strong foundation in your target audience, it’s time to strategically expand on this base. It’s always good to expand your reach to new audiences. The key here is to expand in deliberate, incremental steps. You can market your webinars to various industries outside of the social media world you otherwise wouldn’t get in front of. This practice allows coaches to bring fresh ideas to an audience that may need your guidance the most- and are most willing to pay for your coaching services.
3. Create high-quality content
High-quality content is relevant and engaging information that encourages webinar viewers to return to the coach’s web materials in the future. Content should reflect your coaching brand in tone and style. It should also offer industry-specific education. A well-structured “classic” webinar is a perfect example of high-quality content. Choose a topic that is of real value to potential webinar attendees. Take time to deliver a well-prepared talk that has both rich stories and concrete tips and resources.
4. Personalize content
Potential clients know that unique, individualized online experiences are possible. This is why coaches must now use webinars that accommodate this personal touch. This can be accomplished by urging interaction between you, the host, and the viewing audience. This may come in the form of an open question and answer format.
5. Promote your webinar on social media
You can promote your webinar on social media, whether it’s Facebook, Twitter or LinkedIn. What’s great about promoting on social media is that it allows you to engage with your audience, assist them if they’re having trouble signing up or answer their questions about the webinar.
6. Using the right equipment
It would be ideal to buy a great camera and a microphone. Even though this can be a bit of an investment, it makes a huge difference in the webinar’s long-term sucess.
If you want to seem professional and trustworthy, you are much more likely to achieve that if you present the webinar in the right way. No one wants to acquire the services from people who don’t seem to take the job seriously, and the quality of the webinar’s presentation plays a tremendous role in this professional perception.
7.Feature a satisfied client
If you already have a satisfied client who has experienced great results using your coaching services, you can host a webinar with them as a live case study. Highlight their particular business, and delve deep into the nuts and bolts of their daily processes. Let your client shine, and you will pick up their glow- and potentially another client.
8. Interview an industry expert
A great way to attract a bigger and broader audience is to interview someone well-known and established within your industry. Plan and prepare for the interview, make it easy for the guest to participate, and promote their participation on all your marketing channels.